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Why everyone's dressing like they're on holiday

The line between "vacation clothes" and "regular clothes" has been dissolving for a few years now, but 2026 feels like the year it finally disappeared.

Rhea Kapoor

August 13, 2026 • 4 MIN READ

There was a time when linen shirts came out of the cupboard only in June, when raffia bags meant a beach trip was imminent, and when crochet was something your grandmother made rather than something you wore to work. That time is over. Walk into any office in Bombay or Bangalore today and you will spot relaxed tailoring, fisherman sandals, and resort dresses doing double duty as nine to five wear. What used to be strictly holiday clothing has moved into the everyday wardrobe, and nobody seems to be questioning it anymore.

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The line between “vacation clothes” and “regular clothes” has been dissolving for a few years now, but 2026 feels like the year it finally disappeared. What used to sit in a separate mental category, reserved strictly for departure dates and check-in times, has folded itself  into regular rotation. A big part of this comes down to how work itself changed. Post pandemic, most people never fully went back to the version of professional dressing that existed before, the stiff blazers and structured shirts that assumed you would be sitting at a desk under fluorescent lighting for eight hours straight. Hybrid schedules made room for clothes that could move between a laundry run, a work call, and dinner with friends without a costume change. Breathable fabrics forgive in a way structured workwear never did, and they demand far less upkeep too.

Social media has done its part. European summer as an aesthetic has been inescapable, sun bleached streets, market shopping, outfits that look effortless because the clothes are supposed to crease. Slow living content, the kind that romanticises long lunches and unhurried mornings, has turned these pieces into more than a holiday uniform, they read as a whole personality now.  Which brings up the more interesting question, whether people are dressing for the life they are living or the one they wish they had. There is something to be said for fashion as escapism. These pieces carry a kind of promise, movement, ease, somewhere to be that is not a desk. Wearing them on an ordinary day borrows a bit of that feeling even when you are nowhere close to a beach.

The easiest way to bring this into your own wardrobe is to stop thinking of these pieces as occasion wear and start treating them as basics. Pick one vacation staple and let it anchor an otherwise ordinary outfit rather than trying to overhaul your whole closet at once. Layer a breathable, relaxed piece under something more structured, a blazer or a fitted jacket, so the outfit still reads as put together for work. Swap out one heavy, closed shoe for something lighter for a day you know will not involve back to back meetings. And lean on texture, the kind you would normally save for a resort, to make a plain everyday outfit feel a little more considered without any real effort.

TL;DR Resortwear staples like linen shirts, crochet, raffia bags, relaxed tailoring, and fisherman sandals have moved from holiday closets into everyday rotation. Blame it on post-pandemic dressing that blurred work and leisure, social media’s obsession with slow living and European summer, or plain escapism, dressing for the life you want rather than the one you have. Either way, the beach has quietly taken over the office.

Sister Shops: 

Uniqlo – Premium Linen Shirt Long Sleeve

Beige Raffia Tote



 

 

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